C is for Communications
How do we define "communications"? This is the question of the day. In a world saturated with IMAGE and MESSAGE, the ability to control the information we use to communicate identity, purpose, aspiration, and invitation is not to be undervalued. But with the public-ness of social media, the omni-presence of communications technology, it becomes ever more difficult to draw the edges of the communications domain. Is not all of our work "communications"?
I'm moving forward with a new resource for campus ministers on communications. It's an online resource giving best practices, models, and templates for communicating the work of campus ministry to a variety of audiences. Step one involves talking to campus ministers from a variety of institutions and hearing their stories. Step two involves pouring over these stories with Diocesan communications officers to cull specific concerns for this particular population and shape common communications best practices to fit.
Today I had the lucky job of interviewing one of our campus chaplains at a large public east coast university. I always enjoy the opportunities to talk at length with individual ministers about their experiences and their specific contexts. Never having served as a campus minister, yet having been involved in more than my fair share during my college years, I'm always gaining new insights and compiling a list of concerns and important questions to consider when working with a ministry. My hope in the time being is that I can get a fair sense of the knowledge I would want if I were starting a new ministry so that I can shape and package it in a way that is accessible to new campus chaplains.
While I don't want to share every bit of what I pulled from this conversation I do want to highlight a few best practices this chaplain offered toward the end of our conversation:
Beware of over-saturation: Students are constantly bombarded with information (as are most young adults). Firing too many emails, Facebook invites, and text messages can be a sure way to get students to become blind to your messages. 2/week is probably the limit, and even that should be through two different mediums.
Be Patient: Developing a presence on campus, in a community or in a person's imagination takes time and insane amounts of repetition. Find a consistent way of representing yourself. Don't start from scratch, build on the work done by others already (like the Episcopal Shield), and stick with it. Presence and trust is built over time.
Be Conscious of Your Own Media Consumption Habits: What emails do you respond to? Which go straight to the garbage? What gets your attention in the publicity of others? How many times do you see something before you really give it note? Generationally our consumption habits are more similar than the media would have us believe.
Greg, I'll call him Greg because that's his name, shared with me that he spends at least one fifth of his time every week simply communicating. That's not meeting with students, running programs, leading worship, but simply communicating. And it pays off. Ask a student or young adult how much time they spend everyday on Facebook, email, texting and talking on the phone.
Today the Church Center's department of Mission released a statement guiding staff members further into the new structure necessitated by the budget cuts at last summer's General Convention. In it was referenced the Outline of the Faith in the Book of Common Prayer in which the following question is posed and answered:
Q. What is the mission of the Church?
A. The mission of the Church is to restore all people to unity with God and each other in Christ.
Toni Daniels, co-director of mission, went on to explore the way in which this call to unity with each other is a call to deeply relational ministry inherently dependent on and situated in effective communications. I encourage you this holiday weekend to have a great and relaxing time with friends and family, but I also encourage you to think about the creative and subtle ways you communicate love to those around you. Isn't that the Gospel message? To communicate love? How might we do that more effectively in all of our "communications"? How might we imagine "communications" more broadly and be conscious of all the possible means we have for sharing Good News?
Many blessings this Memorial Day!
I'm moving forward with a new resource for campus ministers on communications. It's an online resource giving best practices, models, and templates for communicating the work of campus ministry to a variety of audiences. Step one involves talking to campus ministers from a variety of institutions and hearing their stories. Step two involves pouring over these stories with Diocesan communications officers to cull specific concerns for this particular population and shape common communications best practices to fit.
Today I had the lucky job of interviewing one of our campus chaplains at a large public east coast university. I always enjoy the opportunities to talk at length with individual ministers about their experiences and their specific contexts. Never having served as a campus minister, yet having been involved in more than my fair share during my college years, I'm always gaining new insights and compiling a list of concerns and important questions to consider when working with a ministry. My hope in the time being is that I can get a fair sense of the knowledge I would want if I were starting a new ministry so that I can shape and package it in a way that is accessible to new campus chaplains.
While I don't want to share every bit of what I pulled from this conversation I do want to highlight a few best practices this chaplain offered toward the end of our conversation:
Beware of over-saturation: Students are constantly bombarded with information (as are most young adults). Firing too many emails, Facebook invites, and text messages can be a sure way to get students to become blind to your messages. 2/week is probably the limit, and even that should be through two different mediums.
Be Patient: Developing a presence on campus, in a community or in a person's imagination takes time and insane amounts of repetition. Find a consistent way of representing yourself. Don't start from scratch, build on the work done by others already (like the Episcopal Shield), and stick with it. Presence and trust is built over time.
Be Conscious of Your Own Media Consumption Habits: What emails do you respond to? Which go straight to the garbage? What gets your attention in the publicity of others? How many times do you see something before you really give it note? Generationally our consumption habits are more similar than the media would have us believe.
Greg, I'll call him Greg because that's his name, shared with me that he spends at least one fifth of his time every week simply communicating. That's not meeting with students, running programs, leading worship, but simply communicating. And it pays off. Ask a student or young adult how much time they spend everyday on Facebook, email, texting and talking on the phone.
Today the Church Center's department of Mission released a statement guiding staff members further into the new structure necessitated by the budget cuts at last summer's General Convention. In it was referenced the Outline of the Faith in the Book of Common Prayer in which the following question is posed and answered:
Q. What is the mission of the Church?
A. The mission of the Church is to restore all people to unity with God and each other in Christ.
Toni Daniels, co-director of mission, went on to explore the way in which this call to unity with each other is a call to deeply relational ministry inherently dependent on and situated in effective communications. I encourage you this holiday weekend to have a great and relaxing time with friends and family, but I also encourage you to think about the creative and subtle ways you communicate love to those around you. Isn't that the Gospel message? To communicate love? How might we do that more effectively in all of our "communications"? How might we imagine "communications" more broadly and be conscious of all the possible means we have for sharing Good News?
Many blessings this Memorial Day!